Integrating AI and Editorial Strategy to Boost Ahora Play
The YouTube channel focused on economics had the challenge of professionalizing its operations—and it did: +65% views in just 10 months of work.
How it was made
I started by reviewing newsroom profiles and workflows to identify where improvements could be made. Then we designed concrete changes: implementing AI in editing to speed up production, adjusting roles, and automating the website to integrate content from the group’s other units.
The result
The channel grew in both reach and quality, and the team gained time to focus on stories with more value for the audience. Combining editorial strategy with artificial intelligence can transform how media produce and distribute their content: by July 2025, Ahora Play had become one of the 15 most-watched streams in the country.
NICORUSSO