Visión Latina

NicoRusso lead the creation of an Ai-based project that aims to be the first open database for facial recognition and other cognitive services trained in Spanish and with a strong Latin American focus, created for newsrooms.

When Grupo Octubre set up to incorporate Ai tools into the management of photo and video archives, they realized that the existing services were biased towards the anglo Saxon world. As an example,  facial recognition services detected Joe Biden in videos and pictures, but not Alberto Fernández, the Argentinian president.

In 2021, the project was backed by Google News Initiative with a 6 figure grant.

In 2022, the London School of Economics through its program "JournalismAi", awarded a fellowship to the project´s development joining forces with El Surti (from Paraguay) and GMA News (from The Philippines)

The final result is a marketplace that helps newsrooms, not only make their archive "more foundable", but to monetize it for third parties.

Here is Lu Pinto (Project Leader)  explaining the process at Media Party 2022.

IP Noticias

IP is a 24/7 news channel founded at the end of 2020. Around 200 people were hired, and I was the head of digital content, seeking talent and making everything work from scratch. Once launched, I got to make my first experiences as a Product Manager with the site and make special video stories like the one featured here.

IP Noticias

IP is a 24/7 news channel founded at the end of 2020. Around 200 people were hired, and I was the head of digital content, seeking talent and making everything work from scratch. Once launched, I got to make my first experiences as a Product Manager with the site and make special video stories like the one featured here.

Visión Latina
NicoRusso lead the creation of an Ai-based project that aims to be the first open database for facial recognition and other cognitive services trained in Spanish and with a strong Latin American focus, created for newsrooms.


When Grupo Octubre set up to incorporate Ai tools into the management of our photo and video archive, they realized that the existing services were biased towards the anglo Saxon world. As an example,  facial recognition services detected Joe Biden in videos and pictures, but not Alberto Fernández, the Argentinian president.

In 2021, the project was backed by Google News Initiative with a 6 figure grant.

In 2022, the London School of Economics through its program "JournalismAi", awarded a fellowship to the project´s development joining forces with El Surti (from Paraguay) and GMA News (from The Philippines)

The final result is a marketplace that helps newsrooms, not only make their archive "more foundable", but to monetize it for third parties.

Here is Lu Pinto (Project Leader)  explaining the process at Media Party 2022.

Pitch VL Business